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  Marketing Management
  Course Title: Principle of e-Business
 
About the Course:
E-Business is the future of business as business is being or will be integrated with technology in every aspect. The principle of e-Business course attempts to enable business students with principal technology fluency along with its integration with business. It entails topics including customer relationship management, mobile Commerce, Web server architecture, and enterprise application integration.

Instructor: Dr. Gewei Ye, Towson University

Dr. Gewei Ye is an assistant professor of e-Business and Marketing at Towson University (Baltimore, Maryland). He earned a Ph.D. from Tilburg University which is ranked among top five in Europe and M.S. in Computer Science from Ohio University, USA. Dr. Ye has been a technical consultant for over six years on e-Business solutions for Telecom and health care companies. He has taught course topics like Internet Technology, Principles of e-Business, e-Business Strategy, and e-Finance. He has published over twenty articles in respected journals and conference proceedings.

 
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